www.we-have-a-homepage.com. Today that is not sufficient any more! Successful websites generate sales and create a positive image of companies in the virtual world. What factors influence the success of your business homepage? Is it a cool or playful design, flash animations, colorful pictures, a bunch of text? The answer is: That depends! As usual in marketing (and in life in general) there is no standard recipe for success. You have to define the aim and the target groups of your website - these two aspects determine design, content and the technologies used on the site.
words@business creates websites, which
- correspond with the Corporate Design of your firm,
- meet the taste and surfing/reading habits of your target group,
- offer interesting, up-to-date content (see also: Content management),
- use a language adjusted to the audience,
- have a simple and clear navigation,
- are adapted to the technical equipment of the visitors,
- are accessible to as many people as possible ("Web accessibility"),
- will be found by potential customers (see also: Search engine optimization).
Sounds like you have to (get to) know your target group pretty well? Thatīs correct! Your website will only be successful if visitors find it and see a benefit in reading the information on it (for entertainment, comparing and ordering products, general facts, etc.)!
In short: A flash design is okay for a software company. If you want to sell your products to older people, though, you have to adapt the look and feel of the page to that group. E.g. it will be useful if the visitors can adjust the fontsize.
By the way: words@business also analyses and optimizes existing homepages - either for design or language reasons or to better the results in search engines. I redesign a table structured design into one based on style-sheets (CSS).
Starting-up a business? One-man or woman-show? Looking for affordable webdesign? Choose one of our wab-packages! Have a look at the examples of websites on the page customers. If you like what you see, give us a call: imprint.
words@business Klaudia Wagner M.A.
Text - Translation - Webdesign
Keywords: Homepages * Business websites * Webdesign * Content management * Offer: Start-ups, small enterprises
Bahnhofstraße 41
55494 Rheinböllen
Tel. 0 67 64 / 30 35 67
Fax 0 67 64 / 30 39 740
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